The Next Big Thing - Social Shopping
Last year if you'd asked me about social shopping I would have pointed one to Amazon and told you that the merchandise reviews from actual buyers were examples of social shopping. Six months ago I would have told you about shopping aggregation websites like Kaboodle which allow you to view, comment, and receive deals from multiple retailers. Two weeks ago I would have told you about the brand new Facebook integration into websites like Levi's "Friend Store" and how you will see what your pals like. And today. Well today I'd tell you it's all about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll give you a quick glossary-like description on each referenced DCSE at the end with this post, but first allow me to explain what this is.
A few months back I wrote an article about a brand new business ready to take off. What I described there was the advancement of location-based applications like Foursquare, Gowalla, and MyTown combined with recommendation websites like Yelp and Citysearch, and how they were providing huge opportunities for shop owners to drive people to their stores. DCSE's go the next step and offer discounts to drive you into these stores. All of these DCSE's are essentially mailing lists and you get regular (often daily) deals sent to your inbox https://protabletaroblog.wordpress.com/.
With your DCSE sites like Groupon and LivingSocial, people are flocking in their mind because the deals in many cases are tremendous, averaging in the area of 50% away from very desirable products and meals. Groupon is the leader right now, but once you learn anyone that uses Groupon, odds are they're also using one or more of the others I mentioned. Note: part with this depends where you live. If you're in LA or New York, you will see it in action. If your home is in Boise, this hasn't quite gotten to you yet. Nevertheless the model is working and odds are you will dsicover this soon in your town https://lindenbluete.de/.
I'd like to tell you how I know it's working.
Last week Groupon offered a package to celebrate Mother's Day. An area day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many more bought the offer? If you'd asked me, I would have said 200. Maybe 300. The clear answer: 1,332.
Yes! So that is why I can tell you, this really is exploding. I don't know your day spa business. But my guess is this place just booked more business in one day than in recent months combined. (based on the $79 fee, the little business just grossed over $105,000 in one single day.)
Now, this is a good news / bad news situation. Or even more such as for instance a be mindful everything you desire situation. If you're a little shop that gets 20 customers a day. Heck, possibly even 50 on a good day. How do you deal with an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to learn that the place was so inundated that either they couldn't get a reservation for months or that the service and experience was awful.
When it were me and I was the master of Le Petite Retreat, I'd treat every customer that came in through this promotion like they paid $500. Forget that they simply paid $79. Assume they paid more than the average customer. Don't ignore your regular patrons, nevertheless they already love you. These new customers are just that, new. And you understand the word, you simply get one chance to produce a first impression. Those 1,300+ people have the ability to improve your business. Think long term. This will probably be one of the most expensive advertising campaigns you've ever done, but also the most targeted. A real game changer.
But my guess is that they are not prepared to take care of this. How could they be? I wonder what they thought would happen out of this Groupon promotion? 500 people maybe? I think I'll ask them. When they respond, I'll let you know.
Getting back once again to the central point with this post. Social shopping is exploding. Here is the next big thing. It's not just one piece of technology. It's a fast progression in social media marketing merging with eCommerce. And it's very exciting.
As I mentioned in that other post, if you're a shop owner and your product is good, the opportunity is amazing. The most effective in history. It's targeted, it's relatively simple, and the price has become the best investment you can ever make (some of these specific things are free). Get your head around it. If you can't, hire someone to achieve this for you. If you can't find anyone, tell your niece or nephew to examine this stuff and start trying things. Shoot, inform them to email me, I'll point them in the proper direction.
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